What is apple keynote software#
What is apple keynote series#

The same is true of these keynotes.ДЄpple is selling the brand, not an iPhone. With Apple products, it often feels as though the design is more important than what's inside. These presentations build huge anticipation before a product launch. Schiller: What the team has done is truly, truly break through. Laura Legros: Now, the MacBook Air set the bar for great battery life in a thin and light computer, and the new MacBook Air is no exception. Apple uses bold statements to reinforce its importance. Narrator: He's just talking about the iPhone's camera. This was only previously possible with pro-level equipment.

What is apple keynote software#

Nothing may be new, but it all feels groundbreaking.Д¬ook: That uses intelligent software to make the most stunning portraits. Layering these techniques creates a presentation that feels important. But Apple is able to tell a cohesive story that keeps you engaged. Samsung tries to be everything at once, and the message gets lost. And you're made to believe this is the most beautiful iPhone ever because of Phil Schiller's delivery. It is the most beautiful iPhone we have ever made. It has a gorgeous new gold finish, on the front and on the glass. It is made of a surgical-grade stainless steel. Schiller: I am so excited to tell you all about iPhone XS. And that means we need technology that can seamlessly flow between the two. The line between work and play has pretty much disappeared.

These days, we're catching up on work email one minute and gaming with friends the next.

It's a generation that's reshaping everything about how we work and how we live. Compare the introduction of the Galaxy Note 10 to the iPhone XS.Дrew Blackard: The Note 10 is built for a new generation. But companies like Google and Samsung aren't nearly as effective as Apple. Apple's keynotes started a trend that many other tech companies have followed. Not a livestream that millions are watching. Narrator: It feels like a small presentation you were invited to. Narrator: And they talk in a conversational tone. Schiller: We all love the cameras in our iPhone.

What is apple keynote series#

Jeff Williams: We think you're gonna love everything about the new displays on Series 4. Schiller: Well, you are going to be blown away with the pictures you can take with the iPhone XS's camera. It also helps that Apple's presenters are experts at keeping the audience engaged. But it still manages to keep the message clear and simple, often using a single phrase per slide. It prefers fancy marketing terms, like Retina or 3D Touch. Narrator: Apple doesn't spend time talking about RAM or milliamps. Narrator: You just need to know that this new version is better than the old one. Tom Boger: Five times faster than before. Phil Schiller: 40% more energy efficient. Apple talks in percentages more often than specifics. If a speaker keeps saying revolutionary, you walk away thinking this phone is revolutionary.Д«ut you won't find too many specs in an Apple presentation. Repetitive exaggeration drives home Apple's message about a product. That same segment says beautiful seven times. Just listen to this description of the Apple Watch. Apple describes everything with superlatives. You might have also noticed that they exaggerate.a lot. Apple products aren't presented as just computers or phones. Part of that impact is growing communities. He also explains the positive impact Apple has had. Narrator: And shows how Apple has been in your life for years. Tim Cook takes the stage, says 'good morning.' And make a product feel larger than life. These build suspense leading up to a product reveal. I happen to like this town в™ЄДЄpple includes several more videos throughout its presentation. It's about imagination, accessibility, or even New York City. The keynotes always open with a video, which conveys a theme or idea that the keynote echoes. Over the years, the presentation has gotten flashier, but the story hasn't changed. But it isn't just showing new products it's telling a story. Narrator: Apple has been holding this style of presentation for over 20 years. Tim Cook: We've got some really exciting things to share with you, and we're gonna have some fun along the way. Narrator: Before we get a new iPhone, we get an Apple keynote.

Apple's presenters use techniques that may not be immediately obvious, but they are effective, and they create enormous anticipation prior to Apple's multiple product launches.

Apple's keynotes have been an essential part of its brand for over 20 years.

Before every new iPhone and Apple product comes a keynoteВ presentation.